Earlier this year in May we asked you, our customers, to fill in a survey about our clothes to find out if they make a difference to your eczema.* Over 350 of you with eczema answered - thank you - and the results were amazing: 98% of these respondents said that our clothing had helped them manage their eczema! We were overjoyed.

We dug down for more detail as to why and found out that 75% (3 out of 4) of you said our clothing had helped reduce itching; and over 50% (more than 1 out of 2) said it had helped with scratching, aiding sleep and/or enabling broken skin to mend.

We then matched this fantastic data with a wider survey of UK adults with eczema which was carried out on our behalf by a market research company.** Unfortunately, as we could have predicted, a massive 8 out of 10 respondents experienced some form of itchiness or the need to scratch due to their eczema. But worse was to come: only 3 out of 10 of those responding had considered buying specialist clothing designed to reduce itching and protect from scratching.

If we extrapolate these numbers it seems that only a small proportion (3 out of 10) of the 4 million people with eczema in the UK have considered buying specialist clothing to help reduce itching or protect them from scratching, despite the fact that you - our Eczema Clothing wearers - telling us that wearing the right clothes makes a difference. 

So we’re on a mission: we now know (though we always believed it) that clothing is a key part of the solution for eczema and allergy treatment AND that our clothes can help you itch less and sleep better. Help us spread the word!