When we launched our Trade-In Scheme, our goal was simple:

to extend the life of specialist eczema clothing and make it easier for families to pass items on.

Over the past couple of years, we’ve carefully reviewed how the scheme has worked in practice. Unfortunately, very few garments were returned, and we haven’t been able to resell or reuse items in the way we’d hoped. At the same time, the costs of running the scheme — including technology, postage and administration — have become increasingly significant for a small independent business like ours.

After much consideration, we’ve made the difficult decision to close the Trade-In Scheme.

Why We’ve Made This Decision

As a mission-led business, our priority is to focus our time and resources on what helps most — designing and sourcing clothing that genuinely reduces irritation, improves sleep and supports healing skin.

Continuing the scheme would mean diverting funds away from product development, customer support and maintaining the quality standards you rely on. That didn’t feel right.

We believe in being open with our community, and this decision ensures we remain sustainable and able to serve you long-term.

What Happened to the Items We Received?

We want to reassure you that every garment returned to us has been handled responsibly.

All items sent back through the scheme have been donated to Cotton Lives On, a UK initiative that transforms old cotton clothing into new products such as mattresses and insulation for communities in need.

By partnering with Cotton Lives On, we’ve ensured that returned garments have been recycled and repurposed — keeping textiles out of landfill and supporting wider environmental and social impact.

While the scheme hasn’t been viable for us to continue operationally, we are proud that the items we did receive have gone on to do good.